"Our focus is ophthalmology. Globally, we work around the clock to achieve our goals – second by second, minute by minute, hour by hour – because we know that our consistent commitment is key.
We also understand that while time is precious, it’s really the impact of our efforts that matter. And, we’re not alone in striving to help people with ophthalmological conditions lead happy, healthy lives.
That’s why we’re sharing our time – our seconds, minutes and hours – to lend our hands, to make a connection and to collaborate with the community and help bring our clear vision for life 10,000 hours closer."
Luis Iglesias, Head of Santen EMEA and Corporate Officer
Introduction to the 10,000 Hours initiative
The 10,000 Hours initiative is a corporate social responsibility programme from Santen EMEA, launched in July 2018. The initiative aims to showcase our commitment to the ophthalmology community by supporting people to better manage their eye health and working with patient advocacy groups to this end. The company has allowed until 2020 for this target to be achieved to coincide with our strategic directive of Vision 2020.
Santen hopes to use the 10,000 Hours initiative to:
- Maintain our unwavering commitment to the ophthalmology community
- Build new and strengthen existing relationships with non-government organisations (NGOs) and advocacy groups in eye health
- Demonstrate that we are a trusted and expert partner for the eye care community
How does the 10,000 Hours initiative work?
Santen has created the initiative to truly live and breathe our value of ‘patient focus’ beyond our daily roles and jobs. Initiatives under the 10,000 Hours banner are coordinated locally, with each country having the opportunity to respond to local patient need and contribute to patient empowerment.